Fresno, CA - Fresno Football Club revealed today its mascot and secondary logo as the club prepares for its inaugural season in the United Season League, which will begin in March 2018.
Fresno FC will adopt the fox, an animal indigenous to the region and known for its small stature, fierce demeanor and legendary survival instincts. It's crafty, smart, and doesn't back down, creating its own path to thrive -- all values embedded in the culture of the Central Valley and its people.
"We really wanted to create something that captured the spirit and attitude of the region," said FFC general manager Frank Yallop. "I believe, the fox is a true representation of that with its uncanny ability to persevere in the ever-changing environment that is the San Joaquin Valley. We were inspired by its tenacity and are excited to have a symbol that reflects that in our club."
With the adoption of the fox, Fresno FC's nicknames of The Foxes, or Los Zorros, will be used as a secondary reference to the club in body, or as primary reference in headlines and graphics. This follows the style of professional clubs around the globe, including Chelsea FC (Blues), Guadalajara FC (Chivas), AS Roma (La Lupa), and many others.
Fresno Football Club, the San Joaquin Valley’s first professional soccer club, is a member of the United Soccer League (USL). The club opens its inaugural season in March 2018 and will host home matches at Chukchansi Park in beautiful downtown Fresno. FFC exists to provide a top-class, inclusive and dynamic sporting experience in one of the nation’s most diverse regions. For more information, visit FresnoFC.com.